Time: September 23rd 2010, 9 a.m. – 3 p.m.

Place: Media Centre Lume, Aalto University School of Art and Design (Hämeentie 135 C, Helsinki)

Locative media are digital media that concentrate on social interaction with a place and with technology. The focus in the SPOT ON seminar is on location data and its possible uses in journalism and storytelling. The seminar is organized by YLE New Media / Future Lab and Aalto University Media Factory.

The keynote speaker of the seminar is digital strategist and freelance journalist Kevin Anderson. He has been an online journalist since 1996, designing, editing and creating content for websites in both broadcast and print media. He has more than a decade of experience with the BBC and the Guardian.

“Location is like RSS. As a technology, it’s invisible to most users but it opens up a huge range of opportunities for publishers and audiences. – There are new services and revenue streams attached to location technology”, says Anderson. ”Location is about enabling the delivery of more relevant information to audiences. In a sea of information, relevance is valuable to audiences and to publishers wanting to increase revenue from digital content.”

Program:

9.00 Opening words: Mikko Villi (Aalto University)

9.15 Keynote: Digital strategist & freelance journalist Kevin Anderson

10.30 Panel discussion on the possibilities of location data and media: Kevin Anderson, Teemu Kurppa (Huikea), Mikko Hämäläinen (Grey Area) and Mika Raento (ZenRobotics), moderated by Tuija Aalto (YLE)

11.30 Lunch: Discussing locative media services over sandwiches.
Each panellist acts as “head of table” and facilitates discussion about certain aspects of locative media and storytelling. Participants may freely seek their choice of group.

12.30 Augmented reality –Wikitude app and other cool stuff: Mark A.M. Kramer (mamk.net)

13.30 Spatial data – enabling services for citizens and consumers: Antti Rainio (National Land Survey of Finland)

14.00 Generating and using location-based data in citizen participation: Joanna Saad-Sulonen (Urban Mediator)

14.30 Developer’s Wish List. This We Could Do With Your Data?: Ilkka Pirttimaa

15.00 Closing words: Mikko Villi

The seminar is free to attend, but requires registration in advance. The seminar is targeted for YLE staff, Aalto University students and staff, specialists in the locative media field, independent developers, and members of the general public who are interested in the theme.

Please register to the seminar by Monday 20th of September in the following web address: https://www.webropol.com/P.aspx?id=456778&cid=13678773

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