A good graphic design will give your video a fresh and coherent look. In case you do not do not have a graphic designer ready to design an unique look for your video, it is a good idea to strictly follow the Aalto University’s visual guidelines.
In the making of the Aalto Snapshots we hired a graphic designer to design the title animation for us. She also sketched the layout and typography for the name tags, infographics and closing credits. All of these respect the Aalto’s visual guidelines.
The Aalto communications department recommends using the Aalto logo as an overlaying watermark throughout the video. This is because popular videos spread widely on the Internet and if the Aalto logo is clearly and constantly visible, the origin of the video will always be clear, even if only part of the video is seen.
Next: Material made by others.