The length

Do you remember the last time you watched a 15-minute video from Youtube? Me neither. In the Internet video world the rule of thumb is: “the shorter the better”.

The Aalto Snapshots videos are 4-5 minutes in length. This is an adequate duration for presenting a large project in a generalized level. Several people and their perspectives can be presented and a lot of different kinds of action shown. A video of this length has to have a carefully thought-out structure to keep the viewers interested for the whole duration.

Let’s look at an example of a short and simple success story.