Report from the Power to the Pixel Forum

Power to the Pixel is a cross-media forum that is held yearly in London. The sixth edition, 16 – 19 October 2012, gathered together nearly 400 media professionals and digital experts from all over the globe. The first two days of the forum were open to the public; on the first day the stand was reserved to the pioneers and experts of the cross-media field such as Sean Stewart, Founder and Head Writer of Four Wall Studios (USA), Ingrid Kopp, Director of Digital Initiatives of Tribeca Film Institute (USA), Loc Dao, Head of Digital Content and Strategy of National Film Board (CAN) and Wayne Fletcher, Innovation Partner of McCann Erickson (UK). The audience was given a short description of the current situation in cross-media production and distribution of films, games, mobile apps, books and web.

On the second day of the forum audience had a chance to see how eight cross-media productions were competing for the best pitch. Each team had 10 minutes to present their projects with a further 20 minutes given to feedback and comments from five jury members who can potentially partner on the project.

Some of the topics that were brought up during the forum:

Power to the Pixel

Ingrid Kopp, Director of Digital Initiatives, Future of Film, Tribeca Film Institute, New York

ThingTank Lab

National Film Board of Canada

Paul Tyler, consult, Handling Ideas

Wish For the Future – Open Design Challenge: The Largest Live Storytelling Collaboration

CIA: Operation Ajax, BoominGen Studios, NYC, USA

Leap Motion

Google Glass

Hot Hacks

Mozilla Popcorn

Power to the Pixel Forum was attended by the Coordinator Leena Närekangas, leena.narekangas(at)