Researchers’ Breakfast at Media Factory Tue 12 April 2016

You are warmly welcome to join us for good breakfast and interesting talks at Aalto Media Factory next Tuesday (12 Apr 2016). The breakfast is served between 8.30 to 10.00.

The event is open for everybody, also for people outside Aalto University. Please remember to sign up, it will help us to order the right amount of food for the breakfast.

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The Researchers’ Breakfast is organized in collaboration with Aalto Factories as well as Research and Innovation Services.

Program

8:30 Breakfast is served

9:00
D.Sc (Econ) Riku Oksman (Department of Management Studies, School of Business):
Developing Critically Informed Practical Knowing in Project Management Education

Riku Oksman will introduce three different pedagogical methods in teaching undergraduate level project management courses.

Riku Oksman  is experienced trainer and organizational developer. He is specialized in utilizing experiential and interactive methods for training and development.
Riku’s special area of expertise is project organizing and its development. He also has  broad understanding of various themes in the field of management and organizing, ranging from leadership to strategy.

9:30
Researcher, lecturer, project manager Markus Joutsela (Department of Media School of Art, Design and Architecture):

Introducing Experience Goals into Packaging Design

Consumer experiences are an increasingly important driving force for commerce, affecting also packaging design. Experience design for packages is rarely studied, however.

Specifically, there is a gap in research regarding the integration of experiential goals into the packaging design process. Open questions include how to describe the experience goals in the design brief when package design is outsourced, how to deal with changes during the design process, and how to evaluate, if the delivered design evokes the intended experience in the target audience. In this paper Markus presents three package design cases where experience goals were integrated into an outsourced packaging design process. The cases cover the design process from brief formation to experience evaluation of the resulted packages. He analyses the challenges and benefits of integrating experience goals into package design process, and provides topics for future research. Keywords: experience goals; packaging design; brief; design for experience

Markus Joutsela is a designer (entrepeneur), university teacher and packaging design researcher at Aalto University School of Art, Design and Architecture. He manages Pack-Age course and Valuepack research project that involves 17 funding companies, 3 research organizations and Tekes: Finnish Funding Agency for Innovation.