Next Researchers’ breakfast 7 June 2016 at Design Factory
The Researchers’ Breakfast is organized in collaboration with Aalto Factories as well as Research and Innovation Services.
8:30 Breakfast is served
Katja Hölttä-Otto, Associate Professor (Product development) at the Department of Mechanical Engineering in the School of Engineering
Looking for good ideas
In this talk Katja Hölttä-Otto discusses results from recent and past research on where to look for good ideas for new products. Common sources and ways to find them include users and user interviews or ideation methods. These all take many forms and can be extended and improved to help identifying even better or more novel ideas. She will share results from many experiments highlighting for example the power of empathic priming and careful selection of users to interview.
Oscar Person, Assistant Professor (Design Integration) at the Department of Design in the School of Arts, Design and Architecture