Aalto University Media Factory and School of Economics, Faculty of Marketing would like to invite you to a half-day seminar of “MediaBizLab – COMMERCIALIZING MEDIA AS SERVICE” Join us for a seminar on how to engage audiences, drive popularity, and generate revenue for media content in the internet era!
Venue: Aalto University, School of Economics, Main building, Juhlasali (assembly hall), Runeberginkatu 14-16, Helsinki
Time: 13:00-17:00, April 22, 2010
Will Content still be King?
MediaBizLab is a new minor subject study program run by Aalto University Master’s degree program in Marketing and Aalto Media Factory. he objective of the program is to teach the essentials about the media content commercialization from the points of view of design, technology, and business in the true Aalto spirit. (Applications for next fall will be received until May, 15th, 2010.) “Commercializing Media as a Service” will be arranged as an open kick-off seminar for studies that will begin in the fall semester of 2010.
The seminar program includes keynote speeches and a panel discussion from leading creative and content industry professionals. So far we have confirmed Gerd Leonhard (Media Futures, Author, CEO of Media Futures Group, http://www.medafuturist.com) and Saku Lehtinen (AD, Remedy games, http://www.remedygames.com) as keynote speakers. Gerd will talk about ‘21st century content economics’ detailing how to get ready for the new content economy. Saku will share his experiences from marrying art, technology and business in producing the hit game ‘Max Payne’ and the much anticipated ‘Alan Wake’.
Follow http://twitter.com/mediabizlab for updates to our seminar program.
This event is open for students, academics and practitioners interested in storytelling, value creation, and business models in the internet era. In true Aalto spirit, we want to help designers, engineers, and marketers explore how to excel in this digital environment. We take a broad approach to media and the event is suitable for people interested creating and managing comprehensive media experiences utilizing transmedia storytelling combining print media, TV, film, gaming, internet services, mobile applications, etc. Our goal is to uncover how media as a service relates to co-creating meaning and value through interaction with the audience, embedding virality and enticing stickiness of internet services, and optimizing revenue models for cash flow.
SIGN UP for the event on: http://spreadsheets.google.com/viewform?formkey=dFVpSFJ6d1JrRFY2WDhBazROSDFQNnc6MA
Seats will be filled in the order of signing up.
MORE INFORMATION: Elina Koivisto (Aalto University School of Economics / Aalto Media Factory)
tel. +358 40 353 8400 / elina.koivisto{ät}hse.fi
GERD LEONHARD (Media Futures, Author, CEO of Media Futures Group ). The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. Since 2002, following a decade as digital media entrepreneur and start-up CEO, Gerd is considered a leading expert on topics such as social media, mobile content and mcommerce, innovation and entrepreneurship, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies and the development of next-generation business models in the content, communications & technology industries. More information on Gerd can be found on his blog www.mediafuturist.com and his Twitter www.twitter.com/gleonhard as well as his presentation are available on www.gerdtube.net
SAKU LEHTINEN (Art Director at Remedy games). At his position, Saku has been directing the audiovisual experience of Remedy’s games for 8 years. There, he has been leading the art team and being heavily involved in the tools and engine development. Remedy games’ previous successes include Max Payne 1 and 2 for PS2, Xbox, PC and Mac, which have sold over 7 million units. Currently he is workon next-gen game Alan Wake, see www.alanwake.com for details. In the seminar Saku will be talking about the capabilities needed for the development of a successful media content.